From Solo Therapist to Thriving Group Practice w/Kathrine Parnell

Ever wondered how a solo therapist can transform into a successful business owner with multiple thriving locations? Kathrine Parnell, the owner of A New View Counseling, shares her remarkable journey from a side gig to managing a bustling practice with 46 employees across four states. 

Kathrine opens up about the logistical challenges, the importance of a cohesive company culture despite geographical spread, and the strategies that keep her team connected and motivated.

Kathrine’s story is a testament to visionary leadership and the unique skills therapists bring to business ownership. Don’t miss this compelling episode filled with practical advice and inspiring stories.

Starting your own practice can be a wild adventure. Imagine starting out as a solo therapist, thinking it would be just a side gig on weekends, and then watching it grow into a thriving business with multiple locations and dozens of employees. This is the inspiring journey of how one therapist’s small idea blossomed into a successful, community-focused practice.

Initially, the idea was simple: a side job to help people on weekends. But the demand grew quickly. Soon, it wasn’t just about seeing clients but about addressing the needs of different communities. From one person, the practice expanded to four locations with 46 employees. The growth was exciting but also brought its own set of challenges.

Opening offices in different states, like Utah and Texas, introduced new logistical issues. Traveling, staying connected, and keeping everyone on the same page became critical. Time zone differences added to the complexity. However, maintaining a strong company culture helped bridge these gaps. Regular executive meetings and emphasizing company values ensured consistency across all locations.

Connecting with team members, even from afar, is vital. The executive team, including clinical directors from each office, meets weekly. New team members are onboarded directly by the founder, fostering a personal connection. Practice coordinators in each office, often seen as the “mom of the office,” take care of both logistical and emotional needs, ensuring everyone feels valued.

The company uses various methods to keep the team connected and entertained. They use a Microsoft platform for team chats and fun activities. Social gatherings, where team members can bring a plus one, help integrate their families into the company culture. This approach not only supports the employees but also makes their families feel part of the team.

Coaching and career development are essential parts of the company’s culture. The focus is on helping employees grow both personally and professionally. The company aims to create an environment where everyone feels understood and valued, avoiding punitive measures and instead focusing on professional development.

Balancing competitive pay with a supportive work environment is crucial. During tough times like COVID-19, it became clear that financial compensation alone wasn’t enough. People also want to feel noticed and valued. The company’s approach includes transparent financial planning and creating a culture of honor and respect, ensuring employees feel valued as people first.

One of the biggest lessons learned is the importance of hiring the right people. It’s better to wait for the right fit than to hire someone who might not align with the company’s values. A strong company culture requires individuals who understand and support the mission, avoiding any potential friction that could disrupt the team’s harmony.

Transitioning from seeing clients to focusing on running the business was challenging. Initially, balancing 25 to 30 clients a week with administrative duties was tough. Gradually, the shift towards working on the business rather than in the business allowed for greater growth. Now, with a reduced client load, the focus is on expanding and supporting the team while still staying connected to the core of therapy work.

The journey from a solo therapist to a thriving practice owner is filled with challenges and rewards. By focusing on strong company culture, hiring the right people, and maintaining a balance between financial and emotional support, it’s possible to create a successful and fulfilling practice. This story shows that with dedication and a clear vision, growth and connection can go hand in hand, benefiting both the team and the communities they serve.